Archive for the "SEO" Category

WordPress SEO – Optimize Post Title Tags In Your WordPress Theme

According to Wikipedia, WordPress was used on more than 200 million websites by the end of 2009. This is huge for any CMS on the market, more so for an open source blogging platform. I won’t get into what made WordPress CMS spread so much, as this is not the purpose of this post. I’ll only point out one of the things that contributed to this tremendous spread of WordPress: it’s templating system, the ease of customizing its themes and the great number of free and premium WordPress themes available.

However, despite the huge number of WordPress themes on the market and the “boom” in theme development for WordPress powered websites, one thing I’ve noticed in most of the themes I’ve tested and the new ones that come out: a very non-SEO choice of html tags for the blog and post titles, leading to a decrease of SEO power of the title tags. To understand what I’m talking about, let’s take a look at the HTML coding of the default WordPress theme – that probably served as a model for a lot of the themes available now. Read more

SEO better performance through CSS content positioning

As I’ve written in a previous article called Search Engine Optimization through CSS, some very good search engine optimizations can be done on a page by using the power offered by CSS. One of the most important things – and yet very little known about – for improving your page SEO is the position of each peace of content within your page markup. To get a better understanding of this, let’s follow the steps a search engine goes to read a page.

First, the search engine gets the whole markup of the page, as it is. Next step, it strips all the HTML, CSS, JavaScript tags and any other markup, who’s only purpose is to give the content of the page a visual layout, since the search engines don’t “see” and don’t “care” about how a page looks. All they care about is content. Now that the content is “naked”, striped off of anything else, the engine starts analyzing it. Of course no one knows exactly how this analysis goes, but some things involved in the content ranking process are known. Read more

Search Engine Optimization through CSS

Few years ago, when CSS itself was “the new wave” in web design, when most of the web pages used tables within tables within other tables to be able to render a decent layout, well, back than, CSS was mainly a new tool for creating more flexible, better looking web pages. Search engines were also in their early years and SEO (Search Engine Optimization) was only a distant concept for most of the people, with very few things known beyond the title and keywords meta tags. Things changed a lot since then. Today, the search engines and their algorithms evolved so much, and with thousands of websites getting launched everyday the fight for the topmost places in the search engines results means way more than just writing a keyword reach title or filling the keywords meta tag with a bunch of more or less related phrases. Read more