SEO better performance through CSS content positioning
As I’ve written in a previous article called Search Engine Optimization through CSS, some very good search engine optimizations can be done on a page by using the power offered by CSS. One of the most important things – and yet very little known about – for improving your page SEO is the position of each peace of content within your page markup. To get a better understanding of this, let’s follow the steps a search engine goes to read a page.
First, the search engine gets the whole markup of the page, as it is. Next step, it strips all the HTML, CSS, JavaScript tags and any other markup, who’s only purpose is to give the content of the page a visual layout, since the search engines don’t “see” and don’t “care” about how a page looks. All they care about is content. Now that the content is “naked”, striped off of anything else, the engine starts analyzing it. Of course no one knows exactly how this analysis goes, but some things involved in the content ranking process are known. Read more